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Role of Mobile Responsive Sites to your Business

Mobile Responsiveness roles

The rise of the Smartphones is in rapid rate in the era of technology. The internet users among the smartphones are more than the desktop Internet users. There are 3.5 billion global mobile Internet users as of August 2017. This stat says how important it is to have a mobile responsive website for your business.

What is Mobile Responsive Design?

Mobile responsive design must include the following features.

  • Readable text without zooming in and out.
  • No horizontal scrolling.
  • Proper alignment of the test
  • Adequate Spacings.
  • Flexible Images

Below are the 5 top reasons to show the Importance of the mobile responsiveness in the Web development

1. Increase in Conversion Rates

There is a constant rise in the users searching for their needs on smaller devices like tablets & smartphones. By providing a good user experience in these, can increase lead generation, sales as well as the conversions. Consolidation of Entire analytics together with the tracking and reporting done in one go. This will cut down the time and cost of the site content management.

Consolidation of Entire analytics, tracking and reporting done in one go.

A responsive layout is the guarantee that any user on any device will have the best experience possible on your website with consistency.

2. Adapts Easily To Any Screen Size

If the texts get jumbled and images are not aligned. Users have to scroll through endless pages to get the information they need. This makes a pain for the users.

Mobile Responsive design should provide the best user experience for the smartphone users with one URL and one content source. Overall, the responsive design should be flexible which adjusts according to any screen size.  It positions your website to seamlessly cater to newer devices like smartwatches, IoT devices and so on, to surf the internet. Your website can automatically adjust itself to fit any screen size.

Note: There is a difference between a responsive website and a mobile-friendly website.

There are websites that look good on the mobile devices. But might fail to adapt to navigate when viewed on the devices with a higher resolution. While a responsive website adapts to any size screen size. it is being viewed on.

3. Better User Experience

According to Google’s Think Insights on Mobile, whenever someone arrives on your mobile website and is frustrated, or doesn’t see the content that they are searching for immediately, there’s a 61 per cent chance they will leave and head to another website. However, whenever a user has had a positive experience with your mobile website, that individual will be 67 per cent more likely to buy a product or use a service. A better and consistent user experience across any devices is very much required for any businesses.

4. Easier to Manage

There was a time when businesses used to create two versions of one website. One for desktop users and one strictly for mobile users but it is a time consuming and need high maintenance.

If you have separate desktop and mobile sites, you’re going to have to run separate SEO campaigns for each. Now it is easier to manage only one SEO campaign and one website. This reduces the work from the technical team and also give customers an enriched user experience. By this, responsive design is more cost effective as well.

5. Increase in SEO

In 2015, Considering the importance of Mobile Responsive Designs. Google announced that a website’s mobile presence will also be considered as one of the factors in the search engine algorithms. Hence the websites that are not optimized for smaller screens can experience a decline in their search engine rankings.


Having a mobile responsive website help you to convert and retain more clients in the long run. This can save you lots of money as well as time.

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