User Experience is something that can hold your users to your website. It includes the visual design, providing an experience for the users on what they are looking for and to enable smooth workflow for users.
The first impression on any website is always its visual design. It’s what people see, and that directly influences how customers and clients think of your company. Then comes how quick the users can understand your website. It plays a crucial role in influencing your business.
A website must be easy to navigate, simple to operate and offer some kind of unique benefit to the user that differentiates from the competitors.
Imagine you have built an amazing website and you consider it is the best looking in the online market, but what if customers cannot quickly learn how to utilize it. So they will leave it behind and go for another one. It doesn’t matter what your site or app looks like if people don’t know how to interact with it. Hence interaction matters. Remember, it all takes a few seconds for the user to decide if it is worth for their time. So it is important to grab the attention fast and keep hold of it.
UX is much more important for complex websites such as E-Commerce; because users must be able to easily navigate the site and understand how to use it. The users may not come back if it is even more complex to understand your website. The steps must be taken to have a site that is well organized with clear CTA’s and secure purchase for E-commerce. The secret of driving the users back to back lies on developing an interaction-rich experience.
The influence of UX is more in start ups who still find reputation in the global market. The chance of future success can be impressed with the quality of their online presence and the engagement with users, for which UX is very important. Your website represents your brand. It is therefore essential for you to have a clean, simple, attractive UI that recognises your brand in the market.
Your website is not just an advertising medium of your services to people. It is also a medium that should turn visitors into customers. It is of course impossible to convert every visitor into a customer. A proper website setup properly gives you the best chance to win a customer. A good UX will make the customer experience enjoyable, and provide a satisfaction for the search customer is looking for. This helps to drive your sales.
This is another important factor to have the best UX. Google’s advanced search engine algorithm combines a number of user behaviors toward your website as part of your search results rankings. If someone searches a service in Google and your site appears, click it and then sees that you’re not offering what they are looking for, then the users will leave immediately. By this, Google concludes that your website doesn’t fit in the results and reduce your rankings. The dwell time comes into play here. Dwell time is a metric meant to determine how often users are clicking your page from the search engine results page and staying there. The better your dwell time, the better your SEO will be.
If your customer has a smooth experience with your website, they are more likely to buy, and more likely to come back again. The traffic is very important for any business. To keep it strong, the UX is the most crucial thing.